AF Marketing Strategy - 1704 Words

Xiao Shen Dr. Linden Dalecki Basic Marketing Due: 2011/4/22 Marketing Mix Paper---Abercrombie amp; Fitch Abercrombie amp; Fitch is an American retail clothing chain store established in 1892. Currently, Abercrombie amp; Fitch are primarily in US, but also in Canada where retail stores are located. It sells men’s and women’s jeans, tees, tank tops, outerwear, sweatshirts, accessories, etc. Abercrombie amp; Fitch’s main target market is male and female teens and collegiate demographic who lean on parents for financial sustenance. Abercrombie amp; Fitch’s main target market is around college students and teen people(high-school students and pre-college students). It attracts mid-to-upper class family who are willing to spend a little†¦show more content†¦The third element is place, also known as distribution. Place is associated with all the decisions involved in obtaining the â€Å"right† product to the target markets place, getting the products from manufactures to ultimate consumers. A product isnt ideal to a customer if it isnt available at t he time and place its wanted. The Place for Aamp;F products is the actual Aamp;F stores which all look the same and are all located in fairly decent and more upscale areas inside of shopping malls. The exterior of the modern canoe store design features white molding and black louvers. The currently featured marketing image directly faces the entrance. The interior is lit with dim ceiling lights and spot lighting. Fierce, an Aamp;F fragrance for men is automatically sprayed from the lighting tracks by employees. Electronic dance music meant to create an upbeat atmosphere may be played at sound levels as high as 90 decibels, exceeding the corporate policy of 80 decibels and comparable to heavy construction machinery and harmful to the ears. The company operates 1,069 stores across all four brands. The Aamp;F brand has 325 locations in the United States, four in Canada, one in London, one in Milan, one in Tokyo, one in Copenhagen, one in Madrid, one in Paris, one in Brussels, one in Du blin, and one in Hong Kong. Aamp;F also has its own online stores available for only US. At last but definitely not least, we will talk about price. Price is concernedShow MoreRelatedMarketing strategies adopted by FN Dairies2521 Words   |  11 PagesIntroduction Fraser and Neave Limited (FN) has its origins, more than a century ago, in the spirited decisions of two enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, FN ventured into the business of brewing in 1931, dairies in 1959 and glass bottle manufacturing in 1972, property development and management in 1990 and publishing printing in 2000. 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