Explain the Benefits and Opportunities to the Business of Using Internet Marketing Within the Marketing Mix a Selected Business

An effective Marketing Mix including entirely(prenominal) 7 is a way of identifying a telephone lines achievements of trade objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches bodily resources. Product ASOS raises their products very effectively as they use clever optical tools such as 360 degree view of their product, video and picture to kindle the feature of the product itself. They alike provide a roll of products and usefulness including clothes, accessories, shoes/sandals etc and its provided for men and women.They include their own pit and designer dig which shows that they buzz off high quality in their product. ASOS have mentioned in their one-year chronicle that their 20 biggest brands be now represented by a shop in shop providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS too sells a range of products matching famous celebritys outfi ts that customers would want to buy. ASOS, online or in their magazine provides customers the in style(p) fashion info and what not to wear giving them an advantage to promote their products.Their business attract over 5. 2 million visitors per month toll The determine has a lot of impact on the attend vendees satisfaction level. Often, paying a higher price makes a customer more satisfied. Price is often considered a proxy for quality and vice-versa. What is important to note that aids being all the more intangible, the price begets an important factor for the actual service consumption to happen, after service awareness and service ac be intimateledgement. Thier price for the products vary depending on the product quality, brand etc.For the designer items it crapper be expensive, although ASOS may provide same looking for product without the brand name make it affordable. With the price they offer ASOS is making a Profit over ? 10,009,000 figure taken from ASOS annual r eport as they have increased number of active shoppers over 1. 2 million Promotion The promtion plays a role in the perception the mathematical tail audience may have about your service. There has to be a fit between the promotion and the positioning. Promotion leads to service (brand) course credit and further establishes a proxy to evaluate quality of operate base by potential ustomers. ASOS uses their business is purely based upon the internet everything is promoted through and through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to cold shoulder finical products on its sites through their web browser, whatever websites they are looking at. The online retail merchant has used functionality within the latest version of Microsofts Internet Explorer 8 web brower, which Microsoft released on March 19. bumPlace represents the location where a product go off be purchased. It is o ften known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. ASOS. com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located eitherplace else where people can purchase ASOS items. ASOS does have a warehouse where all stocks are kept and together has a office located in hardfordshire. Processes processes are important to deliver a quality service.Services being intangible, processes become all the more crucial to ensure standards are met with. Process mathematical function ensures that your service is perceived as being dependable by your target segment. This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and depart point of contact. ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have do it custome r satisfactory. ASOSs strategy consists of aims that has a well-defined process.ASOS have control of their website, their data/images etc are presented without any doubt intelligibly promotional. Payments are all through with(p) through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. masses People is crucial in service delivery. The best food may not seem equally voluptuous if the waitress is in a sour mood.A smile always helps. intensive homework for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. People Are their employees, customers their family and friends, and any other people associated with ASOS. com. Employees are important to this strategy of marketin g mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer.It can also be the employees that answer the phone when any customer calls for any quiries. ASOS. com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the marketing of services as they open up the business information. Physical testify Pyhsical evidence affects the customers satisfaction.Often, services being intangible, customers depend on other cues to judge the offering. This is where physical evidence plays a part. Would you like eating at a joint where the bow is greasy or the waitresses and cooks look untidy and wear a stain apron? Surely you would evaluate the qual ity of your experience through proxies such as these. As ASOS. com is an online company their customer has difficulty not designed how for example a dress will feel, look on them. ASOS whence provides annual reports, articles, etc showing them that ASOS products are worth the value.ASOS helps customers with their products by giving them in effect(p) information about the product. They have recieved introduces that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for Best Place To Spend and the second was given in 2009 from Drapers Etail Awards for Best Customer Experience general Online Fashion Awards Best for Bargains. ASOS allows to give unwanted products back and their staff are always helpful and polite towards their customer as its one of their business objectives.